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Privacy Policy

Last updated: January 2026

REVAÍ ApS ("REVAÍ", "we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it. By using our website at revaiactive.com or purchasing our products, you agree to the practices described here.

REVAÍ is registered in Denmark and operates as a data controller under the EU General Data Protection Regulation (GDPR) and applicable national data protection laws.

1. What We Collect

We collect personal information that you provide directly to us, and some information automatically when you use our website.

Information you provide

  • Name, email address, and password when you create an account
  • Shipping and billing address when you place an order
  • Payment information (processed securely by our payment provider — we do not store card numbers)
  • Phone number, if provided at checkout for delivery updates
  • Communications you send us via email, contact form, or support chat
  • Athlete program or team order application details

Information collected automatically

  • IP address, browser type, operating system, and device identifiers
  • Pages viewed, time spent on site, referring URLs, and click behaviour
  • Cookie identifiers (see the Cookies section below)
  • Location data at country or city level, derived from IP address

2. How We Use Your Information

We use your personal data for the following purposes:

  • Order fulfilment: Processing your purchase, arranging delivery, handling returns, and providing order updates.
  • Customer support: Responding to your enquiries, resolving disputes, and processing guarantee claims.
  • Account management: Maintaining your account, order history, and preferences.
  • Marketing: Sending promotional emails and personalised product recommendations, where you have opted in. You can unsubscribe at any time via the link in any email.
  • Analytics and improvement: Understanding how our website is used in order to improve content, navigation, and the shopping experience.
  • Legal compliance: Meeting our obligations under applicable laws including tax, accounting, and consumer protection legislation.

Our legal basis for processing is primarily contract performance (for orders), legitimate interests (for analytics and fraud prevention), consent (for marketing), and legal obligation (for compliance purposes).

3. Cookies

We use cookies and similar tracking technologies to operate the website and improve your experience. Cookies fall into three categories:

  • Strictly necessary cookies: Required for the website to function — including your shopping cart, login session, and security features. These cannot be disabled.
  • Analytics cookies: Used to understand how visitors interact with our site. We use anonymised data only. You may opt out via our cookie settings.
  • Marketing cookies: Used to deliver relevant advertisements on third-party platforms. Only activated with your consent.

You can manage your cookie preferences at any time by clicking "Cookie Settings" in the footer. Your browser settings can also be used to block or delete cookies, though this may affect website functionality.

4. Third Parties

We share your data with trusted third parties only where necessary to deliver our services. These include our payment processor (Stripe), delivery carriers (DHL, PostNord, DPD), customer support software, and analytics providers. All third parties are contractually required to handle your data in accordance with GDPR and our instructions.

We do not sell your personal data to third parties. We do not share your data with advertisers on an individual basis. We may share aggregated, anonymised data for research or reporting purposes.

5. Data Retention

We retain personal data for as long as is necessary for the purposes described above. Order and transaction data is retained for 7 years for accounting and tax compliance. Marketing preferences and account data are retained until you request deletion. Support correspondence is retained for 3 years. Data held for analytics purposes is anonymised after 26 months.

6. Your Rights

Under GDPR, you have the following rights in relation to your personal data:

  • Access: Request a copy of the data we hold about you.
  • Rectification: Ask us to correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data, subject to legal retention obligations.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests or for direct marketing.
  • Restriction: Request that we restrict processing while a dispute is resolved.
  • Withdraw consent: Withdraw any consent you have given at any time without affecting prior processing.

To exercise any of these rights, contact us at info@revaiactive.com. We will respond within 30 days. You also have the right to lodge a complaint with your national data protection authority — in Denmark, this is Datatilsynet (datatilsynet.dk).

7. Contact

If you have questions about this Privacy Policy or how we handle your data, please contact our Data Protection team at info@revaiactive.com, or by post at: REVAÍ ApS, Nørrebrogade 12, 2200 Copenhagen N, Denmark.

We may update this policy from time to time. Material changes will be communicated by email to registered customers and by a notice on this page. The "last updated" date at the top of this page reflects the most recent revision.